I'm not saying that App Store distribution is useless. But I think vendors should have a choice. If Apple's system is so superior, they have little to worry about.
Currently, if you you manage to make a great app or game you have access to the exact same processes as the Epic or Microsoft.
No you don't. Netflix and Amazon got special deals (before the whole Epic saga) [1] [2]. From partial waivers of the Apple Tax, to Apple-run editorial promotions, to bundling!
"The emails could serve as evidence that for lucrative and powerful partners, Apple seems to be willing to make concessions."
[1]: https://www.theverge.com/2021/5/5/22421734/apple-epic-netfli...
[2]: https://www.theverge.com/2020/4/3/21206400/apple-tax-amazon-...