Isn't the fact that Google Maps appear at the top of any results page that might be location related the smoking gun evidence?

It's an obvious truth. I understand the need for diplomacy, but acknowledging the obvious and then explaining A) Why you do it, and B) Why you're entitled to do it just seems like the right answer. Or at least more right than saying you don't do it, and acting kind of ashamed about it.

Obviously I was facetious with my overly Jobsian approach, but I'd like to see a little more upfrontness about it.

Of course we do it. Here's why.