In relation to that story is this
https://www.science.org/content/article/researchers-turn-vol...
where the Su Lab enlisted crowd sourcing in an open source online platform to assist in reading large amounts of literature on NGLY1. Something similar might be possible here.
At the same time, there are emerging platforms in the social network space which focus on structured conversations, Quests; in that case game mechanics and the social dynamics of guilds in MMOs come into play; I cannot say whether that would necessarily be of immediate value, but there are arguments for exploring that space as well.