Sateen is not "phony/archaic/marketing". Its a totally legitimate word. Same with the other female-known words.
I'm guessing you're male? Consider maybe your assessment is just part of the same gender-difference that results in this trend and not some objective underlying fact.
(I don't want to get dragged into specific words, but certainly "bushido" is more archaic - it refers to a completely obsolete concept - and probably also phony - I've heard, but done no research on, that bushido only really exists as a rosy nostalgic view of a philosophy that was not really meaningful in the period it refers to).