I think the author makes some good points. I've been a customer of Netflix way back when it was DVDs-in-envelopes and that was awesome because you could get just about any new movie as soon as it was released. The current Netflix is irritating by comparison. I can hardly find anything to watch, especially the stuff I search for. Instead, I'm railroaded into things Netflix created instead, by the algorithm that suggests similar alternatives, all of which feel like cheap knock-offs. I want to watch Star Wars. I want to watch Back to the Future. I want to watch Donnie Darko. And not just when Netflix happens to have them on the catalog.