There are plenty of privacy respecting analytics out there - Plausible, Matomo or Simple Analytics. Depending on what your actual needs are, you can also just use something like GoAccess, logwatch, Splunk or multitail to check your logs and use those for analytics information.

In one of my previous jobs the marketing department complained about Google Analytics not working on one of our pages. GA hadn't been working for about 10 months when they raised the incident. It was such a low priority that it took another 4 months for someone to fix it.

While I get that someone people are slightly foaming at the mouth because of GDPR (and this starts an entire debate about an aging political population that doesn't understand technology AT ALL) going overboard, my question is - do we actually use all the analytics that are provided by GA?

How many marketing teams/sales teams/etc actually use ALL the information provided by these tools. Aren't there other better ways to measure your campaign and product performance? Do you just want to see time on site/page? Abandon rate? I mean, most of these tools feel like they concentrate the Western mentality of "I need an SUV because I might have to put in more than 2 bags in my car".

/endRant