Indeed. Why do people rationalise this stuff in such an odd way? Attention isn't currency and advertising isn't a foreign exchange. They mention about having a new "mental model" so mental gymnastics is probably an appropriate term in this case.
Doesn't mean everything you do is automatically terrible, but in many Christians it does encourage self-reflection and self-awareness, because of the knowledge that any given impulse you have may actually be a selfish one that's terrible for other people.
...granted, it doesn't always work that way in conservative US evangelicalism. Even there it does sometimes, though.
/rabbittrail
What I know of the Gospels makes me believe the Inquisitors were in no sense followers of Christ.
(Of course, the Inquisition has nothing to do with the point I was making, but that point was itself a rabbit trail, so I suppose turnabout is fair play.)