Exactly. There are strong selection pressures against anybody who thinks about anything too much here. In the POSIWID sense, the purpose of NFTs is obviously not to provide a reliable market for digital goods.
It's just the next in a long series of things one can hype (bitcoin, blockchain technology, ICOs, DAOs) such that money comes in and the promoters and speculators can divert some of that money flow into their own pockets. It doesn't have to actually work. It just has to sound good enough that suckers buy in. It's all magic beans.