Their target audiences are the people who will read the headline only, the people who get excited about their lump sum tax refund each year, the people who have little idea what other taxes are levied on business operations, and people who have illogical and/or ideological gripes about capitalism in general. I really don't know why business journalists cater so much to some of these audiences, since the combined social repercussions of such misunderstandings can't possibly be beneficial to business on the long term.