Is storage furniture the best niche for this? I wouldn't know, since I'm not in the market for that, but I don't think the pain of comparison shopping in that subset is particularly high (I could be wrong of course). Another slight foible - how often does someone buy a dresser? You only have a brief window to acquire a user between the time they decide to buy but before they make the purchase. The polar opposite would be something like diapers where parents purchase on a regular basis. Are there any niches more like that?