Make web apps. It’s that simple. People complain about the play store and the Apple App Store yet continue to submit apps there that don’t even require native functionality.

Wordle went from web app to sold in what, two months? Native apps aren’t required. Make web apps and we need to unite and figure out a common distribution method.

When a critical mass is reached - Google in particular - is incentivized to help galvanize even further. Heck, Google tried to make PWAs a thing. It’s Apple that benefits more from app stores at the moment.