In Finland we get Marabou in our stores, but our local competitor Fazer (still privately owned) is miles ahead. Marabou got a little edge when it came to market with combos with other chocolates like Daim. It didn’t take a long time until Fazer made flavour combos from their own lineup, and they took back the throne.

If you have a chance to try Fazer chocolate then try it (sometimes stylized as Karl Fazer).

Marabou chocolate is of mediocre quality at best. Chocolate from the other large Swedish confectionery manufacturer, Cloetta, is even worse and on par with Cadbury. I usually buy imported Dutch or Swiss chocolate.

Marabou was tasty mass market, and they also declined after the purchase. My wife used to bring some Walter’s Mandler back, and gave up after the change.

Marabou has a very distinct flavour (which i am addicted to) which is not a chocolate taste. Cadbury just tastes like bad chocolate.

I was never a fan of Marabou, there was something artificial about the taste and I never bought it again: not sure how they compare directly..

Will check though, I'm visiting Scotland next weekend. :)