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Cadbury is/was great chocolate by American/Aus standards.

If you want something comparable to Swiss chocolate by the brits then it's going to be Thorntons.

Hard disagree. Thorntons has always been quite low end chocolate.

Waitrose No1 range is the only decent ostensibly British chocolate that immediately springs to mind

and it's from Italy.

I recently bought US made Hershey's and it was awful. It was way too sweet and had an aftertaste reminiscent of vomit.

Locally made (Brazil) Hershey's is a lot better.