2nd this: for a big product rollout, this site URL presence & 'blog design' is so amateurish it feels like a phishing or SEO attack.
For a company as large and successful as Amazon to launch a product on a default blog template under their domain? That's like launching a product on Blogspot, with that 'circles and dots' theme or whatever: it looks unprofessional.
Edit: this is a more branded description: [Amazon Help](http://www.amazon.com/gp/help/customer/display.html//ref=amb...). No video though.