The vehicle I want to buy does not come with the chip for heated seats or parking sensors, because they simply do not have enough of them. You can buy that vehicle without those features, and at least with the heated seats, they promise to retrofit them "at some future date." All of the models that got made before the cut-off sold super quickly, and I'm just waiting to buy until the vehicle is complete at signing.
Only if they can afford them and can justify the purchase. People want many things that for various reasons they don't acquire. It may be cost (units would have to be sold at a loss to get down to consumer-comfortable pricing), it may be that it's part of a larger system. For me to get a new AMD CPU I'd also need a compatible motherboard and, possibly, different RAM (either for physical compatibility or to get an actual performance improvement, even if my old RAM "works" if it's sufficiently slow it's a bottleneck that makes the purchase not worthwhile to me).