Does if enough people do it. Strong dictatorship be damned. Heck Ukrainians stood up to a brutal crackdown in the Maidan revolution to oust a pro-Russian puppet leader. It's about numbers and resolve.
Note that the Maidan revolution was driven from within, as far as I know, not forced on the people from without.
I just would not intentionally target the _common_ Russian people as much as it can be avoided. Hurt the oligarchs, Putin, anyone who is actually helping him, etc.
It won't be painless for the common Russian people, and we can't really help that. But targetting them is just hurtful for no benefit.
It's absolutely a last resort, but this is the highest stakes game in existence and there is no time to mess around.