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Great stuff there, but you didn't ask about the most interesting stuff: how they determine what to bid on an ad! Of course, I'm biased as a machine learning guy :)

Having the transcript is a really nice touch. It's much faster to read than listen. I hope you can keep that up, though I realise transcription takes a lot of time.

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Thanks for the feedback - much appreciated. Yep, figured the transcript was key since video requires commitment, and we definitely aim to keep that up.

Curious to hear if people benefit from the mp3s, too, and to see if we get many click-throughs there.

Maybe you should come talk to us? :)

I've exchanged a few emails with Toby about this topic. He knows what we do, but he's very cagey about revealing details of what you do. :)

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