We talk about inflation as if it is some law of nature or some ethereal boogeyman. It's giant corporations deciding that muH suPpLy ChAiN DisRUpTiOn is a great excuse to paper over their own greed.
This last round of earnings calls have been nuts. So many times, the answer of "why are you raising prices when our profit margins are so high?" is always some corpspeak version of "cuz we can".