I wouldn't characterize the languages in those terms. It really boils down to who your site needs to reach. If it needs to be read by people in Mainland China, simplified is the way to go. If it needs to be read by people in Hong Kong, Taiwan, Singapore, and pretty much anywhere else, it should be in Traditional Chinese.

Preferred language is tied to regions, not purchasing power. What I mean is that it's not something like "the rich learn Traditional and the poor learn Simplified", it's kind of like whether a person grew up learning the English spelling of a word or the American one. Except the differences aren't as subtle as they are in English.

If you're not sure which geographic group you're trying to reach, you should translate the site into both Traditional and Simplified. However, don't expect the same translated site to reach both groups, especially if you're going to be using tech vocabulary since that varies even more from place to place.