Instead, huge price increases? That's... confusing. I honestly wonder if Google wants to kill off Cloud, given how much money they lose on it every year.
Building top down process to improve costs to enable price drops is one of Amazon's core strengths. It is core to how they run all their businesses.
I wonder if CF will be able to satisfy the storage demand once they release R2.
For me it started in 2020 when Google announced my Firebase storage usage would go from maybe $20 per year to something like $800 per year, for a single app. Apparently they had forgotten to charge Firebase users for egress, for years.
But then also Gmail stopped adding more storage at some point so I was forced to get a Google One subscription or migrate 15 years of emails to some other service.
Etc.
I suspect Google has realized it's better to reduce its storage customers and just keep the ones that are ready to pay more, instead of expanding their storage capabilities ad infinitum.