Not in an EV (well, maybe in their i* models) but BMW got a lot of flak for their various subscription announcements.
https://www.forbes.com/sites/alistaircharlton/2020/07/02/bmw...
https://9to5mac.com/2019/12/04/bmw-will-no-longer-require-a-...
And I think there's a few others.