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In VCs, there is a technical term for this called "Product Led Growth" (PLG).

Prominent examples are Figma, Slack and Zoom.

More info: https://www.getcorrelated.com/blog/what-is-product-led-growt...

This isn't just PLG though, it's taking things a step further by layering on community that changes the go-to-market motion and not just business model. Corinne Marie Riley has an interesting article on this, too: https://corinneriley.medium.com/community-led-growth-the-pro...

This is very interesting. Thanks for sharing.

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