Some of the anti-user patterns aren't even pioneered by Microsoft, they simply fall in the anti-user direction many big companies are pushing.
Ads in apps? Pioneered in Android. Tricking the user to log in using Microsoft account? You can't make much use of an Android phone unless you sign in with your google account. Also, Apple requests having an Apple Id.
I wonder what if someone at Apple, Google, Microsoft decides at some point that you shouldn't be able to use your own device, bought with your own money? They can disable your account at one push of a button. Or maybe a state agency decides you are one of the bad guys.