It is currently a money pit. It is a simple fact that right now it requires huge expenses in launches, R&D, and subsidized terminals and makes practically no revenue. SpaceX has itself stated in internal communications that their current satellites and current launch systems are not viable.
I don't believe it ever will make any money—cellular networks do the same job better—but it definitely won't make any money in the next few years.
>But sure, buy into Musk pretending it’s desperate to try to motivate his workforce.
So it is your opinion that he was lying to his employees to coerce them into working overtime over the holidays out of fear of losing their jobs? I fail to see how that's an improvement. Either the situation is legitimately desperate or the work environment is abusive.