For me, that statement invokes thoughts of "counterfeit cattle". By that logic, there's no harm to the consumer when someone sells a knock-off purse or watch, as long as it functions the same as the original. Taken a step further, there's no harm in stealing from someone if the victim doesn't know they've been robbed.

I'm not against using advances in technology to feed more people. I believe the suffering of a hungry human outweighs the suffering of that human's potential next meal. I don't think it's wrong or immoral for a lion to eat an antelope.

But I do believe honesty and openness are important. I want consumers to be able to make educated decisions on what they consume. It should be easy for someone who can afford an all-organic diet to purchase products that are in fact organic.