From what the article describes the benefits of working for such a company are transparently honest and fair plus that work gives experience with robust management practices and international business culture. In these countries a good job with fair and regular pay that prepares workers for expanding career possibilities is a really big deal.
And there is evidence of this opportunity focused mindset in the US. Last I checked the highest earning demographic segment in the US was Nigerian immigrants. Being ready to work hard and conscious of the risk of failure makes a huge difference in how pay, work, and business operations are evaluated.