From the article you posted from by Svpply blog: "It’s going to be very difficult for them to grow beyond puppies and photos of Ryan Gosling."

Wow. What a complete disregard for women as a desirable demographic. When companies act like this it's an opportunity for the rest of us.

I've been using pinterest the same way I use twitter; as social media for my business (whose target demographic is women 22-35).