I'm not sure if I trust Facebook with making it something worth using for me. They seem focused on becoming the middle man for selling content like Apple with their app store. Which sounds good. I can get on board with that.
But I think their mindset will draw them back into datamining, 'engagement' and ads anyway. They're just employing too many people that are really good at it.. It's hard to turn the corporate equivalent of an aircraft carrier around. But I hope I'm wrong.
However when it becomes a success, competitors will come up with a different focus. They will have demonstrated the added value and others will jump in. Either way it's going to be good for VR.
I think they really have something with this. And it's a ballsy move going all-in on it. They regained some of my respect for it.