I see this article trying to create a similar dynamic, with "Solopreneur" being the new "lifestyle business" ("While the entrepreneur is looking to create a major enterprise, a solopreneur wants to create their enterprise alone ... to redefine their work-life balance or find purpose in starting something uniquely their own.")
Regardless, when people from the startup world use the term “lifestyle business” or "solopreneur" or "small business" or whatever to describe real businesses that aren’t pure tech, have solo founders, don’t take VC money, don’t intend to scale to a billion users, or whatever other qualities are not worthy of investor consideration, I find it condescending and misguided.