How do they define fast fashion?
What makes it different than a budget T-shirt that you wear multiple times?
Fast fashion is more about how clothes are marketed than the inherent properties of the clothing itself.
What makes it different than a budget T-shirt that you wear multiple times?
Fast fashion is more about how clothes are marketed than the inherent properties of the clothing itself.
At least how I learned about it was the fast turnaround from design to store to capitalize on a trend.
Instead of it taking 6-9 months from initial design to manufacture to store placement, you could design quickly, outsource to global manufacturers and have new designs in store in 2-3 months.
Not sure how that’s more wasteful than traditional clothing. It all depends on often you buy new clothes?