Maybe I missed something in my 3 second skim, but this guy sounds like he just wants to ride some asinine gimmick like "Seven Habits.." or "The Southbeach Diet".
Here is my take on managing people, "clevers" and "non-clevers" (stupids? muggles? non-college?...) Remember that the people you hire are, in fact, people, rather than cranky forklifts. People need challenge, creativity, and growth to thrive, though they are often willing trade some time doing monotonous bullshit if there is a decent tradeoff; if you do have do monotonous bullshit, make sure they get to some cool stuff that follows from that. Figure out their "will-to-power" and how they view themselves, and align your goals with their own.
Remember that even though you went to an Ivy League school and they graduated from the local junior college, they need the same stuff as you.
"Clevers"?? really? he should be embarassed.