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Comment by edent | Hacker News Reader

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edent·

Can someone explain what Fast's USP was?

Every ecommerce platform I've used has a PayPal / Google Pay / Klarna button.

I click it and my payment & shipping details are there. Seamless.

So what problem was Fast trying to solve?

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USP?

Edit: found it, unique selling proposition.

And totally agreed, how do you compete with google pay, Apple Pay, Instagram, etc. it’s a losing game when you don’t have network effect.

New klarna virtual cards for not needing ecommerce implementing financing directly is genius. I guess with nowadays infra as code for financing that makes sense in 2022

Affirm is doing the same [1]. Debit rails are just easier versus the integration schlep. If you're a fintech, you can do all sorts of cool presentation and product offerings using a virtual account attached to a deposit account (BNPL is one, as is a hybrid credit/deposit account). Debit/virtual card also empowers the consumer, as you're not beholden to the merchant or their gateway provider to support a specific fintech integration.

[1] https://www.affirm.com/debit

Oops Affirm is getting burned in the frontpage, what a funny timing. https://news.ycombinator.com/item?id=30959322

It's in the same category as whatever Bolt is doing.

If you want to use a traditional credit card (inside of Paypal or GPay), your options are currently limited. Shopify has the best implementation of this tech with ShopPay ... if you pay at any Shopify merchant, you have the option for Shopify to remember your digits. This streamlines checkout to a click or two. That's the big USP of models like this - speed of checkout.

How are options limited by PayPal and GPay? What is a "traditional credit card"?

I assume it means paying he merchant directly with the credit card instead of paying PayPal to pay the merchant.

I first heard of it today.

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