Reading article helped me process what I've been feeling. Which reminded me fb also has internal Facebook like thing called workplace and all new hires are basically being encouraged to post photos of their whole life like other 10k employees are their close relatives. Also cringey LinkedIn style "I'm so grateful..." blurbs. Basically it feels like they want me to publicly obsessively say "metaverse is the future I'm so happy our values are the best I'm grateful to be here mark is a genius that's why I'll work 60 hours a week"