It’s a brilliant(ly jerkish) strategy to make them a darling of the market by being the thing that most can’t buy and an exclusive club for the ones that can.
WLB there is atrocious I’ve heard as well. The founders will be extremely rich and they’ll probably start their own space programs. Making already rich people happy is the way to wealth in this country. Hope they are kind enough to throw some table scraps to those who live down below the Ring.