That is what I'm doing with Redis. If the big company funding the project is as polite as VMware you end with a lot of freedom but the money to just focus only on your project (and not just you, VMware just hired Pieter Noordhuis for instance).
Only disadvantage is that the lead developers are unlikely to get rich, as they are payed to work with a good salary but this is not like a big exit for a startup. But my grandfather and my father always got payed to work, so I trust this model, and I'm not seeking richness, so it's the perfect model for me, but not for everybody.