Doesn’t NFT proof-of-provenance solve this?
A little more education and a little less snark and vitriol, please.
As for it "hurts the environment", that depends on your blockchain. PoS, nope. PoW/PoST, maybe but it depends.
Edit: Also for non-mom/pop shops NFTs are probably huge. Getting a provable NFT w/ your shoes for example will raise the level of difficulty for mass-producing knock offs substantially.