Social media companies encourage manufactured outrage by providing controversial and divisive 'extreme' content for "engagement metrics". We know this from the Facebook leaks, court cases and common sense.

The solution to this suggested in this article is to give them more power over individual information by making giving your name and address to the company mandatory. No thank you. I don't think expanding one of the core parts of the problem while annihilating the capability for people in repressive countries to shield themselves is any solution at all.