To me, cryptocurrency has been a very cool social experiment in what pure unregulated free market capitalism would work like in practice. Supposedly in place of regulations, companies would live on reputation and trustworthy business practices. If you use poisonous lead in your soup cans, people will stop buying your soup when word gets out, no need to regulate, companies will self-regulate to stay profitable and relevant.
Reputation and trust is probably the most important thing Coinbase can hoard, it's the one way a legitimate company that acts like an exchange and/or bank for cryptocurrency can use to rise above all the scams and dubious services that's going on in the cryptocurrency world. And yet here they are pissing it down the drain for easy short-term profits. Surprise surprise.
The truth is, trust, reputation and even human lives are just input values in the big equation of profits. The free market will always optimize for the best option, even if that option is an overall net loss for humanity.