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This has been done for the sake of creating an 'ethical' investment vehicle. There were a few index funds that were built around investing in ethical companies.

The problem was that over time almost every company in the S&P500 made it into the indices. The example I remember off the top of my head was a company with a terrible environmental record getting on the list of 'good' companies due to their generous maternity leave policy.

Gigantic companies are so gigantic that they have many examples of good and evil inside them, just like every other organization full of humans.

I've been looking for something like that as I've been thinking about restarting an investment account. Want a founding partner? ;)

didn't somebody do this with products from amazon's catalog once? I forgot what the name was though. Anybody else recall it?