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Informative in a nice visual way.

Bottom line #1 - the actual sale price of the startup can have very little to do with what the founders get to take home (especially after taxes).

Bottom line #2 - (obviously) increase the startup value by orders of magnitude if looking for FU money.

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Actually I didn't find the infographic that easy to understand. Here's a version I made that shows a large amount of money going into the business but the founder value increasing at a slower rate due to dilution: http://bit.ly/qO90k5

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