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I wonder if Google is applying their own guidelines here. Avoid words like "crush", "kill", "scale", "network effect", "market power", "market share", or even "market".

https://www.documentcloud.org/documents/7016657-Five-Rules-o...

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Is this some kind of gotcha? What's bad about telling employees not to use these words when they give an impression of being anti competitive?

It makes sense in that context, but when people start coming at developers for having documentation that refers to "killing a process", blacklisting language starts to seem a bit silly. Automated tools tend to ignore important context.

It's not a gotcha. Perhaps Google can/should use their new Google docs feature to police these words internally as per corporate policy.

Whether or not Google is "being evil" by using language to obfuscate it's own anti-competitive practices is a separate discussion.

Got it. Sorry, I think I am too used to sarcasm on HN.

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