When I first had the thought that the UI was trash, it occurred to me that the point of the UI is to drive the user's behavior and not the other way around. I think there's an "In Soviet Russia..." joke around here somewhere.

Can’t agree more, the difference in watching Netflix on Xbox one and Apple TV is noticeable (also the fact that there isn’t integration with the Apple TV app is the solo reason I’m most likely to finish my tv show from Amazon prime compared to Netflix (because let’s face it it’s not Netflix and chill anymore now we have to check more than a sub. app to find what to watch

Yeah it's more of a garbage-in garbage-out status nowadays regardless of device.

Huh? It’s pretty obvious Netflix uses the same UI across all of its platforms. It might be condensed slightly on smaller screens, but it’s the exact same interface.