Today technology is commonplace and more widely distributed. I would place danah boyd in the same category as those you have mentioned because of the fact that the computer/tech/internet worlds are so much larger than it was in the 80s. She is a leading intellectual when it comes to social networking and I hope she has some influence at Microsoft in a positive direction. Because of her large amount of knowledge in the technology space as it applies to its social impact, this is indeed a key hire for Microsoft as they struggle to make heads or tails of how companies like Google and Facebook have had such a huge following.