> - Most recipe websites are what I call "mommy blogs", and the principal problem is that the recipe ingredient list and instructions are buried in a SEO-laden essay that we don't care about. We were sharing links to our favorite recipes, but links don't allow you to skip past the unnecessary essay prefacing the recipe. We knew we wanted a way to have recipes uncompromised by unrelated essays.
1) You may not want to advertise the site this way based on what happened to Recipeasly: https://www.today.com/food/recipeasly-recipe-website-taken-d...
2) While lots of people will doubtless be able to relate to this issue, you might want to find a more neutral phrase than "mommy blogs" which could potentially sound insulting or sexist to some users.