Yes! OP is being super condescending. And thus far, this amazing new paradigm in stealing recipes and posting them elsewhere on the internet isn't working as well as any of the "mommy blogs" OP complains about.
The "fun" thing would be to growth hack your site by web scraping and then having that data posted under fake/bot accounts. Even more protection if you actually have bots from outside the company do it so there's some reasonable deniability. This is my level of pessimism from startup websites now.