Didn’t everyone recognize the first iPhone as a revolution? I mean, the entire Android team took a day off, knowing they had failed.
Steve Ballmer famously went on one of the popular morning TV news shows and laughed at the iPhone. The fact that he still had a job when he got back to Redmond explains a lot about Microsoft's stagnation under his leadership, and its subsequent return to a successful path once he was gone.
Of course, I was also not an Apple customer at the time except for an iPod sometime around that time.
The iPhone wasn’t really good until the iPhone 4.