Right... but the take presented in the article which is that Ive believed Apple should be innovating more in product categories and moving further and further into peoples lives through devices rather than milking their customers for subscription services.

I think it's a salient point that Apple has moved more into a phase (not permanent) where getting us to give them $$ per month is more important to them than creating the future.

I was relieved when things got a bit thicker, batteries got better, thermals got better, Apple Silicon came to the Mac etc etc but that's not independent of what the article states Jony was getting at.