I mean they don't have the same capital as a company like Amazon/Google/Facebook so obviously can't go toe to toe if that's who you are comparing against. However Shopify's equity compensation aligns with Tesla (underpay but employees earn on equity) probably more than made up and then some compared to all those companies if you have worked there for more than one year. If you just joined then yeah your equity packages just tanked - as did all the major tech companies.