I don’t really have a problem with this - as long as it’s not tracking people - I don’t think it’s unreasonable to know where people are clicking most.
Seems fairly sensible to figure out how to optimise the ui
Seems fairly sensible to figure out how to optimise the ui
It is. Everything you do is being logged and categorized, and your automatically assigned device fingerprinted user UID (whether you've made an account or not), is associated to all of your actions. Those associations are then dumped into a data lake for data scientists to mine for marketing purposes, and to cross-reference your activities across other sites.
They don't record information typed into forms, e.g. addresses, emails, CC numbers. Well, some don't record by default, with others you have to specify that manually.
Either way, it's better than a Facebook or Twitter Like buttons that infest the web and connect your visits with that site to your Twitter/FB account.
I'm sure some sites don't do this, but plenty do.
Check out FullStory. It's a drop-in Javascript snippet (aka accessible to any marketing/design folks) that records the DOM and rebuilds it as a playable video in their backend as if you were doing a screenshare and recording it.