This isn't some_one_, it's some_thing_. I share your sentiment when it comes to individuals but extending the same sympathy to a company, especially one the size of Facebook, doesn't make sense imo.
(And, even if any of the foregoing made any sense, the notion that an 'appropriate' amount is somehow measured relative to the company's revenue, rather than the factual costs of maintaining the software, is disqualifyingly silly in its own right.)